the new drawing on the right side of the brain by betty edwards

In some of the ads, they struck tongue-in-cheek poses as miners or ‘49ers later, in a 1982 shot that would have gone viral if it were possible at the time, Yowell, with his flowing blond hair and Fu Manchu mustache, puckered up next to a kissing llama named Cisco. Yowell himself came up with a barrage of wild marketing ideas stressing JanSports’ western roots and its young owners’ countercultural leanings. Sometimes his father came from Kansas to help. Her husband, his Uncle Norm, fabricated the aluminum tubes in his transmission shop. In its first years, JanSport was a family affair. He planned to become a photographer after his studies at Wichita State and Fort Hays State University, but he changed direction after the fateful call from his cousin Murray. “You can be in the outback of Bhutan, India or the Himalayas, and you’ll find kids going to school carrying a daypack with their books and possessions in it.”īorn July 5, 1946, in Hays, Kan., Yowell was the son of Harold, an oil field worker, and Marjorie, a mother of four. “Today our daypacks are used worldwide,” Yowell wrote. Soon, students throughout the Northwest, then the U.S., were dumping books, water bottles, gym clothes, fruit, CD players and computers into JanSport packs. The company bolstered the packs with vinyl, then leather.

“Thankfully, I didn’t ignore the tug inside of my gut that confirmed Ed might just be on to something,” Yowell wrote in his 2007 book, “The Hippie Guide to Climbing the Corporate Ladder and Other Mountains.”

JanSport, the buyer suggested, might want to reinforce the packs for items heavier than a sandwich and a compass. In 1972, a buyer for the University of Washington bookstore gave Yowell a transformative tip: Students were starting to use JanSport daypacks for hauling books from class to class. Though the company outfits hikers with backpacks and tents, its most visible contribution has been on campuses.

The new drawing on the right side of the brain by betty edwards